PHALANX: The Heartbeat of No-Gi Jiu-Jitsu

Since 2012 – A Revolution in No-Gi Gear

Phalanx was founded by Chris Martinez to raise the standard for no-gi gear. At the time, NOBODY believed in no-gi. The gear was stiff, heavy, and built for MMA. No-gi players were an afterthought. The industry didn’t care. They only cared about the gi. Chris did. 

With zero background in design or manufacturing, he bought a sewing machine, learned how to use it on YouTube, and tore gear apart to learn how it worked. After countless failed prototypes, Chris created the first ever ultralight grappling shorts. Gear that was lighter, more durable, and moved with the athlete. Today, Phalanx is the longest standing no-gi company in existence. While others ignored the space, we built it. As the sport evolved, we led the way.

Pioneering the No-Gi Movement

Phalanx was never just about gear. It was about backing the athletes who were changing the sport. When the Eddie Bravo Invitational launched in 2014, it shook up the scene. The lights. The stage. The winner-take-all format. No-gi had its breakout moment, and Phalanx was right there.

We supported the pioneers who made history: Richie Martinez, Geo Martinez, Nathan Orchard, and Gordon Ryan. From ADCC dominance to EBI highlights, Phalanx became the most recognized no-gi brand in jiu-jitsu. Worn by champions. Built for what’s next.

Our Mission

Phalanx is about three things.

First, innovation. Almost every jiu-jitsu brand out there is just repurposing stock gear and slapping designs on it. We don’t. We innovate. We pioneer the advancement of no-gi combat attire from the ground up.

Second, quality. Most brands use the cheapest materials they can find. They focus on marketing. We focus on the athlete. We never cut corners. Every product we make is built to perform.

Third, service. Customers constantly come to us with horror stories from other brands. That’s not us. We take care of our people. We make it right. And we give back hard. We support the jiu-jitsu community, the military, and law enforcement. We serve.

Our mission is to raise the standard of no-gi jiu-jitsu gear. Athletes deserve gear that’s built for this. Not adapted. Not repackaged. Built. Phalanx is here to lead the way.

Phalanx: A Movement, Not Just a Brand

Jiu-jitsu isn’t just a sport. It’s a lifestyle, a brotherhood, and a culture. Phalanx isn’t just a brand. It’s a movement rooted in community.

Since day one, we’ve given back. Thousands of pieces of gear donated to those who love the art but can’t afford new equipment. We support athletes, rebuild gyms, and fund causes that matter.

If you serve, we support you. Military, law enforcement, first responders, and healthcare workers have all been outfitted by Phalanx. That includes Navy SEAL teams, Air Force Special Warfare, the Royal Canadian Mounted Police, and departments across the country and the world!

When 10th Planet Long Beach burned down, we helped rebuild. When gym mats wore out, we stepped in. From autism awareness to helping families in need, we show up.

To us, success is not just about titles. It’s about lifting others up along the way.

What's Next? The Future of No-Gi is Here.

No-gi jiu-jitsu is bigger than ever, and Phalanx is still leading the way. Our commitment to innovation, performance, and community has never changed.

With every new product, every breakthrough in material technology, and every athlete who trusts us on the biggest stages, we keep pushing the limits of what is possible.

Our mission is simple. Build the best no-gi gear on the planet and support the community that makes this sport what it is.