Phalanx has been giving back since day one. During the best times and the hardest times, we never stop giving. This is a small account of what we have accomplished (and will continue to do so).
When I first started Phalanx I wanted to make cool stuff. That was really it. I wasn't happy with the gear I was rolling in so I set out to make something better. This was back in 2011. I bought a sewing machine, learned how to use it on YouTube, got some fabric at Joann fabric store, and got to work on my kitchen table. I was proud of what I was making and when the first sales were coming in I was filled with so much gratitude. I couldn't believe strangers were spending their hard earned cash for my products! I knew I couldn't just be a taker, I had to give back!
So since the very beginning we were giving away free gear. I honestly didn't keep great records back then and I never gave back to show off so I don't have much in the way of content - I just did it because it was the right thing to do - but we have donated thousands of products to everyday grapplers like you and me. A few years back I asked my team how many products did we give away last year? My trusted team member Tina replied: 541. That's 541 products put back on the mat.
When I look back to the inner city youth programs we donated to, I'm filled with such pride and excitement for how much we will continue to give into the future.
Since forever we've been supporting those who serve. I see it like this: the military protects our borders. The police protect our communities. The Fire/EMS/Nurses... they protect our bodies. So for a long time now, nobody in those service fields pay full price here at Phalanx. There is no Veteran's Day thing here, every day is Veteran's Day for us. We have supported the US Air Force Special Warfare, the US Navy SEAL (two teams), the Royal Canadian Mounted Police (think police SWAT + FBI). We have supported numerous police and sheriff's departments as well as fire departments all over the country. We are bigger than just a brand. This is what we do.
I remember one guy I found out about. He was living in his car but was still getting on the mat. Talk about dedication! Someone broke in and stole everything, including his gear. I heard about this story, found him, and donated a full weeks worth of gear to reboot his arsenal.
There was a gym in need years back. I visited that gym and the mats were pretty messed up. We donated brand new mat space to them.
Again, it's not about just dropping cool stuff. You must give back to the community that made you.
In 2020 when times were the worst when our sales were damn near zero, we gave back harder than any other year. Because I believe when times are tough, you have to give more! We donated significant cash to the George Floyd family. We donated significant cash to several campaigns for fallen police officers during the riots of 2020. 10th Planet Long beach, a gym I have never been to nor do I know any of them. Their gym was burned to the ground in the riots and we donated significant cash to them as well.
We got news from a #phalanxfamily customer while we were running our Limited Edition Autism Awareness campaign. This is where we were dropping a really cool rashie and donating all of the proceeds. I found out a fellow grappler knew, a lady with an autistic child. Not only that but she had just lost her husband. A fresh widow with an autistic child. I knew we had to help. And we did! I'm proud of that moment. While sales were dismal in 2020, we donated $10,000 cash to her... and when I say "we" I mean all of us. You, me, us. In fact, the letter I wrote her specifically did not have any mention of me as a person or Phalanx. The letter simply said:
On behalf of the Jiu Jitsu practitioners of the world, please know that strangers care.
All of us
I wasn't there personally but I was told everyone was crying and she was so grateful for the support. That's because of you, the person reading this. We accomplish big things together so long as the businesses you support are guided by a charitable heart.
Thank you for taking the time to read this. We'll be adding to it perpetually because we'll never stop giving. But most of all, thank you soooooo much for choosing us to be your trusted source of Jiu Jitsu gear.